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EU pushes for single standard for mobile TV |
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08:04, July 19, 2007 |
The European Commission pushed for a single European standard for mobile TV on Wednesday, a move aimed to ensure Europe''s share of the potentially lucrative market over the globe.
The European Union''s executive arm said in a statement that it will encourage the use of DVB-H, or Digital Video Broadcasting for Handhelds, as the common European standard for mobile TV.
In the coming weeks, the DVB-H will be included in the EU''s official list of standards, which paves the way for it to be legally promoted in all 27 member states.
And the Commission "will look closely at market developments over the next months and come with proposals in 2008 including, if necessary and appropriate, mandating the use of DVB-H," the statement said.
By adopting a single standard across Europe, the EU actually wants to make it global, helping European companies to take a lead in the emerging market of mobile TV services, which was forecast to be 20 billion euros worldwide by 2011.
"Mobile broadcasting is a tremendous opportunity for Europe to maintain and expand its leadership in mobile technology and audiovisual services," said Viviane Reding, EU Commissioner for the Information Society and Media, "Europe is today at a crossroads. We can either take the lead globally or allow other regions take the lion''s share of the promising mobile TV market."
The DVB-H technology, which allows videos to be played on mobile phones and other handheld devices, is currently used by companies such as Nokia, Philips and Sony Ericsson, but not by several others including Samsung and Panasonic.
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