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EU pushes for single standard for mobile TV (2) |
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08:38, July 19, 2007 |
There are currently around seven standards for mobile TV. Analysts said the EU''s adoption of DVB-H is a blow to its main competitors, such as DMB, which is widely used in South Korea, and the MediaFLO standard, which was developed by U.S. technology company Qualcomm.
In order to take the future market into its hands, the Commission urged member states and industry to facilitate and accelerate the deployment of mobile TV across Europe.
The EU now lags behind some rivals in terms of the introduction and take-up of mobile TV. According to the Commission, the mobile TV penetration rate of South Korea, Asia''s most developed mobile TV market, is close to 10 percent. Yet penetration in Italy, the EU''s most advanced market, is still less than one percent.
"Unless Europe takes concrete action immediately, it risks losing its competitive edge," the Commission said.
The Commission said the universal success of the GSM (global system for mobile communication) standard, which had been strongly supported by the EU at the end of the 1980s, proved the benefit of a common standard.
The EU executive then made GSM mandatory as a cell phone standard, which is now used by 82 percent of all mobile users around the world.
Source: Xinhua
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