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The whole world moved by China (2)
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10:53, September 18, 2009

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Reforming the cultural administrative system promotes the development of the cultural industry

"In 1979, a commercial music cafe was quietly established in Dongfang Hotel in Guangzhou City. This was China's first cultural enterprise." Thirty years later, facing the financial crisis that has swept the whole world, China's cultural industry is showing a burst of vitality. The growth rate of China's cultural industry is over 17 percent, six to eight percentage points higher than the GDP growth rate. The cultural industry's contribution to the growth of the national economy is also continuing to increase.

"When the State Council carried out an organizational structure reform in 1998, the cultural industry program was listed as a function of the Ministry of Culture. However we didn't understand that cultural products have a double nature of ideology and commodity, or confirm the relationship between the cultural industry and cultural undertakings until the 16th national congress."

Cai Wu said that China's traditional cultural industries are showing great vitality. New cultural industries such as animation and network games are rapidly developing, and a united, open, competitive and orderly cultural market comprising amusements, performances, audio-visual products, movies, Internet culture and artwork has gradually formed.

The rapid development of the cultural industry has profited from the great liberation of cultural productivity brought by the reform of the cultural administrative system. Cai said that cultivating the public cultural service system and the main cultural industry market; developing and improving the cultural market; innovating cultural technologies, constructing cultural transmission means and developing foreign cultural trade are all issues that should be solved by the reform of the cultural administrative system.

"Only through the establishment of a cultural market structure that takes public ownership as its mainstay and contains various other ownership modes will cultural security be maintained and the implementation of the cultural policies of the Party and China guaranteed."
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