A survey shows the Apple brand has the biggest impact on the world's consumers Monday.
The poll by online magazine brandchannel.com asked its readers to identify the brands with the greatest impact on their lives, and say how they affected readers' behaviour and their view of the world.
The nearly 2,000 professionals and students who voted named Apple overwhelming winner. The creator of the iPod and Mac computer triumphed in six categories including most inspiring brand and the one readers cannot live without.
Discussing Apple, one anonymous reader said there was "never a dull moment" with the company "reinventing itself all along and providing, over and over again, a new perspective on what we thought was carved in stone."
"Apple has clearly captured the hearts and minds by leading across most categories. Others, such as the USA nation brand, which ranks highly as most in need of a rebrand, requires help according to our readers," said brandchannel editor Jim Thompson.
One of the more surprising results from the survey was that few of the respondents -- who came from 107 countries -- thought that there was such a thing as a "green" brand.
The result comes despite millions of dollars spent by some of the world's biggest companies to rebrand themselves as "environmentally-friendly."
Source: Xinhua/agencies
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