The Mobile TV of Xinhua News Agency and China Mobile Corporation will jointly offer cell phone users a live and all-around coverage of "National Day" celebrations on Oct. 1.
China Mobile's handset TV users can log on Xinhua's Mobile TV system to watch the live broadcast, studio interviews and TV specials about the 60th anniversary of the founding of the People's Republic of China.
The free program will be running from zero hour to 10:30 p.m. that day.
The most attractive part will be the live show of military review and parade of the massive celebrations in the center of Beijing.
Dozens of live broadcast sites, including those in Shanghai, Hong Kong, New York and Paris, will also be established to broaden the view of mobile TV watchers.
Wu Jincai, Xinhua's deputy editor-in-chief, said the program shows Xinhua's breakthrough in applying new media form to its reporting and will provide fresh audio-visual experience for China's handset users.
As one of the country's largest mobile phone service providers, China Mobile has 493 million users.
Source: Xinhua
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