Hollywood studios trying to lure Oscar votes from members of the Academy of Motion Picture Arts and Sciences will have to scale back their marketing efforts, the academy announced Tuesday.
Regulations approved by the academy's Board of Governors and distributed to film companies this week "strongly encourage" the studios to reduce the volume of mail sent to academy members touting their movies during Oscar voting season.
"We have been troubled in the past by the vast amount of surface mail that film companies generate in connection with their campaigns," said Sid Ganis, president of the academy. "While we very much want our members to continue to take advantage of the many scheduled screenings, we hope this change in the regulations will encourage companies to be more thoughtful and conservation- minded when they disseminate their screening information."
The regulations encourage companies to consolidated multiple mailings into one and to use e-mail whenever possible. The companies should also allow academy members to opt out of receiving any or all mailings.
Under the new rules, studios can place downloadable versions of screenplays on a website accessible to academy members, but music recordings, sheet music and music videos cannot be sent to members.
The 80th Academy Awards presentation is scheduled for February 24, 2008.
Source: Xinhua
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