SOCHI, Feb. 7 -- Snowboard Cross world champion Alex Pullin has been chosen to carry the Australian flag at the 2014 Olympic Winter Games opening ceremony in Sochi.

Australian Chef de Mission Ian Chesterman made the announcement in front of athletes, coaches, VIPs and media on Thursday night in Russia, saying Pullin represents the new generation of Australian Winter Olympians.

Pullin said he was thrilled with the honor of leading the Australian team on Friday night.

The 26-year-old snowboarder, who is a favorite to take gold in Sochi, told the Australian Broadcasting Corporation (ABC) that he felt so special to be in an individual sport and so united with the Australian team.

"That is something that is really special I think as a winter sports person from Australia to come together with the whole team," he said.

"Especially this time everyone is so strong and we have more people than ever and more, I would say medal opportunity but even top 10 opportunities which need to be appreciated too."