Latest News:  
Beijing   Sunny/Cloudy    27 / 14 ℃  City Forecast

English>>Life & Culture

Global hit 'Gangnam Style’ and its cultural content

(People's Daily Online)

15:21, October 10, 2012

(Xinhua Photo)

When Novak Djokovic celebrated his China Open title by performing the horse-riding dance, there were no words to describe the popularity of global hit “Gangnam Style” by South Korean rapper Psy. The song broke the world record for most viewed YouTube video and national records for most downloaded iTunes song in many countries in just two months, and topped the singles charts in many countries, unprecedented for a K-Pop single.

The K-Pop song’s music video shows the daily life of wealthy, extravagant, and hedonic South Koreans, with Psy performing the funny horse-riding dance at various locations. The refrain “Oppan Gangnam style” is repeated many times in the song and is easily memorized. “Gangnam Style” has become particularly popular in Western countries, and caught the attention of international media outlets.

Netizens puzzled at worldwide popularity of “Gangnam Style”

Many Chinese netizens have compared “Gangnam Style” with domestic hit songs. “It is much worse than The Hottest Ethnic Trend in terms of both music and rhythm. Why is it so popular then? Just because it satirizes the life of rich people?” said a puzzled Internet user. Some netizens consider the song to be a show of wealth by the children of wealthy people; some take it as a satire on South Korea’s rapidly widening gap between rich and poor, while others believe it reflects the mindset of the middle class in the country. Every country has some people who like to act rich, and this song exposes their childish and laughable behavior, striking a chord with global audiences.

Expert: South Koreans are jealous of rich people and admire non-mainstream elements

Wang Dan, director of the Korean Teaching and Research Office at Peking University’s School of Foreign Languages, once lived in South Korea for four years and obtained her doctor’s degree in the country, and served as a visiting scholar there for more than a year. She attributed the song’s insane popularity to its funny music video as well as South Koreans’ advocacy of non-mainstream elements and obsessive jealousy of rich people.

Read the Chinese version: 非主流“肥叔”突然受宠《江南style》胜在内涵

Source:Guangzhou Daily
Recommendations:
News we recommend

Odds

Travel

Sports

Top 10 nude models in China

Tips for Cold Dews [Special]

Flowers blooms on Tian'anmen Square

Exploring hiding place of 'The Orphan of Zhao'

Peking Opera: What course to follow ?

Tips for your autumn break[Special]


Email|Print|Comments(Editor:高奕楠、叶欣)

Related Reading

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Female pilots of FBC-1 fighters in training

  2. David Blaine completes "Electrified" stunt

  3. Ice train begins trial operations

  4. Top 8 October destinations in China

  5. Witness miracles!LuChen in South Korea

  6. Fascination China

Most Popular

Opinions

  1. Allure of literature prize strong for China
  2. New road rule marks first step to orderly society
  3. Romney's post-debate bounce could soon fade
  4. War with Syria would be great mistake for Turkey
  5. Why being a runt can be an advantage
  6. Govt aid needed for solar firms to survive
  7. Chavez expected to boost China links
  8. Can US ‘enjoy the downward slide?’
  9. Editorial: Protectionism harmful
  10. US attack of Chinese autos baseless

What's happening in China

Sperm black market

  1. After-work silence spreads among Chinese
  2. Revised driver's license regulation timely
  3. White paper: China uses death penalty sparingly
  4. Breaking road rules gets more costly
  5. 6-year-old dies after being forced to run for hours

China Features

  1. Oregon official: We welcome Chinese investors
  2. Mid-Autumn Festival Keywords
  3. Culture invasion? Starbucks kisses Buddha
  4. Public should enjoy more 'tourism benefits'
  5. Ancient villages face losing their souls

PD Online Data

  1. Ministry of Water Resources
  2. Ministry of Railways
  3. People's Bank of China
  4. Ministry of Health
  5. Ministry of Culture