Capital launches 'Beijing axis' tourism brand

（Chinadaily.com.cn）  08:24, March 18, 2013  

Key Words:Beijing; tourism;axis
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Starting this year, Beijing’s Dongcheng district will integrate and upgrade its tourism resources within the city’s central north-south axis area, aiming to build a Qianmen folk culture commercial district, a traditional Royal City sightseeing area along with a Royal Life district. The plan also includes improving the area’s public service system, which covers the environment, transportation, consultancy, relaxing facilities and other services.

Beijing’s central axis extends from Yongdingmen in the south, and stretches northward to Zhengyangmen, Damingmen (known as Daqingmen during the Qing Dynasty, Zhonghuamen during the Minguo period, and later dismantled), Tiananmen, Wumen, Taihemen, Taihe Palace, Zhonghe Palace, Baohe Palace, Qianqingmen, Qianqing Palace, Kunning Palace, Shenwumen, Beishangmen, Wanchun Pavilion of Jing Hill, Shouhuang Palace, Dianmen, and ends at the Bell and Drum Towers. The central axis runs 7.8 miles in total and covers the Outer City, the Inner City, the Royal City and the Forbidden City. With the axis as the central line, Beijing is structured symmetrically like a chessboard.