Keep the childlike innocence: The animation director of 'Pleasant goat and Big Big Wolf'

（People's Daily Online）  08:14, July 09, 2013  

Edited and translated by Wang Lili, People's Daily Online

They are directors but they work without camera. They are a group of adults but often use children's thinking to create. They are called animation directors.

Animation directors are the leaders of the animation groups as well as the key of the animation production. They don't have to draw every picture, but they need to hold the overall situation to arrange comprehensive works of the group, from setting the roles, to painting and sound supervision. I will introduce a beauty to you, and reveal the interesting works of an animation director.

Pleasant Goat and Big Big Wolf is a movie about the battle of wits between a herd of sheep and a couple of wolves, which earned more than 80 million yuan ($11.7 million) annually. Its cost is just 6 million yuan. Its success is largely attributed to the 50 local TV stations across the country.