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Product Quality Advances Vital to Winning Out in Competition
For many years not a quiet moment has been acquired by a vociferous color TV trade in China. Some "hot points" seem always to have been brought up. What is the "focus", especially when summer heat comes?
Things are all the same this year. Nine color TV producers have met in Shenzhen and are on the point of forming into a "price alliance", much to the concern of people in China. But no matter how things are going to be developed, when we have nine enterprises get together and unite up to concern themselves with the development of color TV trade, this is a good thing.
As China is going to enter the WTO its color TV production needs to develop on a new stage. We hope color TV enterprises genuinely unite themselves up to map out an effective road for development, develop and rise as sophisticated topnotch color TV producers instead of merely being run as large color TV producers known in China and throughout the world.
Looking into the history of China's color TV production in the past few decades, to people's regret, no matter what innovations we have made and what researches we have done, we couldn't get away from using advanced foreign technologies instead of kernel technologies of our own.
Some foreign brands as Japan's National and Sharp have set joint ventures in this country as their producing bases in China. They use high sophisticated technologies to produce new products to lead world market trend, thereby winning great space for earning great amounts of high-added value. They have gradually become familiar with the color TV market of China and become strong rivals on China's color TV market.
For a change of this strange cycle of color price fighting as is seen being carried out in China at present the key lies in efforts to find a solution to problems with regard to color TV production and supply. We propose that color TV producers should first and foremost make efforts to develop themselves.
The most important thing is to guarantee reliable performance of products with a minimum of repair rate and cut sale-after expense. Products with less failure and failure-free will win more customers.
High-performance products are much more important than those larded with a multiple function or a change of appearance. Though you may have fairly well after-sale service provided for your products yet this can by no means save any possible failure to harm the interests of customers. The customers would like still to spend more money on products that brings less worry. When you have products to sale of high performance and come to compete with those of your foreign counterparts you will be in a fairly advantageous position to sell your products at a high price. In so doing can our color TV producers lay the foundation to open up their own market in vast rural China.
As to big cities with a high concentration of customers, after-sale services are easy to be organized. But for rural customers scattered in the countryside, when products are put out short of high performance, could a thriving rural TV market be well opened? Can merely sale-after service be used as a reliable means to stimulate the customers? High-performance TV sets generally have a reliable urban market and are in a way ready to open up the rural market, thereby laying the way for a ready world market to be developed and bring an ease on the situation with a greater supply of products than demand.
What is more, efforts should be made to have a good command of kernel technologies for production of color TV sets. Unity is needed for a concerted effort to make breakthroughs in changing such a passive backward state in TV set production and selling sweat when researches are carried out for producing more high-performance products to meet market demand. There lies a sound development of color TV markets and a strengthening of economic force of color TV set producers in China. (Xin Yan, South China News, People's Daily)
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