China spends 32 percent more on ads last year

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Last updated at: (Beijing Time) Saturday, February 07, 2004

China spends 32 percent more on ads last year

Latest research on advertising expenditures in China shows that advertising in the country last year increased 32 percent over 2002.

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Latest research on advertising expenditures in China shows that advertising in the country last year increased 32 percent over 2002.

A total of 283.7 billion yuan (34.3 billion US dollars) has been put into TV, newspaper and magazine advertising in the mainland, Taiwan and Hong Kong last year, compared with 215. 4 billion yuan (26 billion US dollars) in 2002, reported the weekendedition of China Daily.

The results was revealed by Beijing-based CVSC-TNS Research Co Ltd., Hong Kong-based admanGo and Taiwan-based Rainmaker Intl Group at a Thursday press conference.

It shows the advertising industry has already recovered from the damage caused by the SARS epidemic last spring, said the paper.

According to the research, the mainland enjoyed over half of the total, or 154.4 billion yuan (18.6 billion US dollars).

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