Boeing hopes to become a more localized company brand in China

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Last updated at: (Beijing Time) Thursday, April 01, 2004

Boeing hopes to become a more localized company brand in China

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Boeing's long-term strategy in China is to become a more localized international company brand using more China-made parts by 2020, said a senior official of the plane manufacturer Thursday in Beijing.

Boeing has worked to build close relations with China, which has good production abilities and the current Boeing 7E7 program, which Boeing is concentrated on, will not be successful without the participation of China, said Thomas R. Pickering, senior vice president of Boeing.

Although more than 3,300 Boeing aircraft worldwide have essential parts made in China, Pickering noted, it is still far from Boeing's goal of making its China branch a more or less localized international firm.

So far, Boeing has purchased 500 million US dollars worth of aviation equipment from China, and the number is expected to reach1.3 billion US dollars by 2010, he added. Boeing is now working in cooperation with Shanghai Airline and Pudong Airport to build aircraft reconstructing and maintenance companies.

Through 30-plus years of cooperation, China and Boeing have established a strategic partnership. Boeing not only sells in China but also produces here, so when Chinese customers buy Boeing products, they are also buying their own products, Pickering said.

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