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Sina Weibo launches new charity platform (2)

By He Dan  (Chinadaily.com.cn)

09:15, November 13, 2012

Lu Chao is among those who have received help.

The 23-year-old was diagnosed with leukemia earlier this year, and had been writing diary-style microblogs about her treatment under the nickname “Lu Ruoqing”.

Just as she was about to give up on her plans for a stem cell transplantation, due to the expected 400,000 yuan ($63,580) cost, an online celebrity reposted her microblogs, calling for help from others online.

Xue Manzi, a well-known investor started a fundraising program on Sina Weibo aimed at raising 1 million yuan for Lu, in cooperation with China Youth Development Foundation, a Beijing-based public foundation.

The target was reached in just three days, thanks to tens of thousands of warm-hearted supporters.

Lu is recovering well after a successful stem cell transplant surgery in Beijing in July.

Bei from Sina said the updated platform for micro-charities will encourage more micro-bloggers to participate in such philanthropy.

【1】 【2】

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