New wave of communication tools in China (2)

The penguin has done a brilliant job in China. According to the company’s second quarter report, QQ has nearly 800 million active users in China. Every second, up to 167 million people are chatting through it. How did QQ manage to keep such a huge group of users?

Lisa Yang, Marketing Director at Tencent Instant Messaging Division, said, “I think the reason is that, over the past 14 years, we have made customers’ needs our top priority. We keep the functions of our instant messaging tools updated, from the original text messaging to group video conferencing. QQ also focuses on providing our customers a social platform for entertainment. Most importantly, we closely follow the trend of mobile internet services and guarantee our customers a smooth transfer from PC to smart phone."

But in recent years, the penguin has seen more and more competitors eyeing a share of the market. So far, there are about 10 major online chatting tools in China. Users have a wide range of choices.

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